当前位置:主页 > 大数据 > 正文

好评返现模板-日立万达的Bill Schmarzo挑战了传统的数据价值观

时间:2021-01-11 17:51 来源:埃里克云 编辑:埃里克云

核心提示

A company’s assets, liabilities and shareholder value are reported on the balance sheet. What about the value of its data?As data volume grows along with its importance to enterprises, a case could be made that it should be treated as a...

A company’s assets, liabilities and shareholder value are reported on the balance sheet. What about the value of its data? As data volume grows along with its importance to enterprises, a case could be made that it should be treated as an asset and its value reported accordingly. Nothing could be more wrong, according to the "Dean of Big Data," who has published a paper on the topic. "Data has no value," said Bill Schmarzo (pictured), chief innovation officer at Hitachi Vantara LLC. "It’s how you use it to derive customer, product and operational insights. If you think about data as an asset, it never depletes, it never wears out. And the same dataset can be used across an unlimited number of use cases at a marginal cost equal to zero. Value is determined not by how much someone is willing to pay you for it, but the value you can derive by using it." Schmarzo spoke with Jeff Frick, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed a view of value in economic rather than accounting terms, the critical relationship between use and data, examples of how large tech companies have applied use-case principles and the organizational value of design thinking. An economics conversation The proposition for data to be viewed and treated differently than other balance-sheet items is carefully outlined by Schmarzo in a paper — "Applying Economic Concepts to Big Data to Determine the Financial Value…" It’s co-authored with Dr. Mouwafac Sidaoui, dean of the School of Business at Menlo College. Schmarzo had been seeking to apply centuries-old principles to the value of data, based largely on the work of 18th-century economists, such as Adam Smith, who based the value of an asset on what someone was willing to pay for it. "I’d been thinking about this in an accounting conversation," Schmarzo said. "But Adam Smith also talked about another valuation methodology, valuation in use, which is an economics conversation, not an accounting conversation." A current example of valuation in use can be found in the Tesla car, according to Schmarzo. Tesla vehicles are guided by computerized systems and artificial intelligence that continually gather and analyze data. Tesla Inc. Chief Executive Elon Musk has declared that, unlike traditional cars, Tesla’s vehicles will appreciate in value, not because they are rare, but because use of the data will continually improve the autonomous technology over time. "What he meant is that he is building an autonomous asset that the more it’s used, the more valuable it’s getting," Schmarzo said. "The more that they are used, the smarter they get. That’s why it’s important to build analytics that can be used over again." The relationship between use and data highlights a key element in the value of information. Large technology companies became successful in part because they can monetize data through use. "Google is using their data to dominate search. Netflix is using it to be the leader in on-demand videos," Schmarzo noted. "They’re great at monetizing data because they are not selling it; they’re using it. Most organizations really struggle with this. They struggle with this data-in-use concept." Use case-first One of the hallmarks of Amazon.com Inc. is a process it employs called "working backwards." Before any new product or project is discussed or funded, it must start with the writing of an internal press release that captures precisely how a new product would be used by customers and blow away existing solutions. Amazon’s emphasis on "use case-first" as part of its product development culture is instructive for how other organizations might build datasets in the future. Rather than try to focus on massive amounts of information, a different approach could be based on one use case at a time. "I don’t need to stuff 25 data sources into my data lake and hope that some of them are valuable," Schmarzo explained. "How do you know in a dataset what’s signal and what’s noise? The use case will tell you." Value of design thinking Throughout his research on the value of data, Schmarzo has found that a key ingredient for leveraging information was design thinking. Collecting and analyzing data is only part of the equation. A process that embraces the value of data engineering as a way to channel the energies of an entire organization toward a well-defined outcome is more likely to result in success. "It gives everybody a voice in the process of identifying, validating, valuing and prioritizing use cases you are going to go after," Schmarzo said. "Big data and data science projects don’t die because of technology failure; most of them die because of passive-aggressive behaviors in the organization. Everybody’s voice didn’t get a chance to be heard, and that one voice who didn’t get heard, they’re going to get you." In his position as chief innovation officer for Hitachi Vantara, Schmarzo sees his role as marrying the capabilities of design thinking with the techniques of data analytics. All of the firm’s data science projects have a design thinker assigned to them, according to Schmarzo. "Design thinking and data science are different sides of the same coin," Schmarzo said. "When you use design thinking to bring subject matter experts together with data scientists, all kinds of magic stuff happens. It’s unbelievable how well it works. Tesla gets it, Google gets it, Apple gets it, Facebook gets it, but most other organizations in the world don’t think like that." Here’s the complete video interview, one of many CUBE Conversations from SiliconANGLE and theCUBE: Photo: SiliconANGLE Since you’re here … Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks! Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel. … We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content. If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.

  • <strong>主机-云存储哪家好</strong> 主机-云存储哪家好

    都柏林——(商业新闻)--"美国-刨花板-市场分析、预测、规模、趋势和见解"报告已添加到ResearchAndMarkets.com的提议。"美国-刨花板-市场分析,预测,规模,趋势和见解"推特报告对美国...

  • 淘客公众号-人工智能一种现代的方法 淘客公众号-人工智能一种现代的方法

    下载Technavio公布了其最新的市场研究报告,题为《2020-2024年全球游戏模拟器市场》(图片:Business Wire)Technavio公布了其最新的市场研究报告,题为《2020-2024年全球游戏模拟器市场》(...

  • 物联网应用技术-人工智能高级 物联网应用技术-人工智能高级

    Sophia Antipolis,France----Business Wire----Regulatory News:中间技术巴黎图像现象公司>,告知股东他今天进入Enternext>PEA-SMEPE 150 D''''''''''''''''''''''。Enternext>PEA-SMEPE 150指数是一个代表性的法国股...

  • 网购返利-提供年度结果和2019 网购返利-提供年度结果和2019

    巴黎----管理新闻克拉拉诺瓦巴黎报告说,已在其网站上公布了年度结果和2019-2020年合并财务报表。财务议程:2020年11月4日:2020-2021年第一季度营业额公布个人股东号码:0805 29 10 00星...

  • 网购返利-总投票权和股本 网购返利-总投票权和股本

    伦敦——(商业通讯)TechnipFMC plc(以下简称"公司")(NYSE:FTI)(PARIS:FTI)(ISIN:GB00BDSFG982)宣布,根据披露指南和透明度规则5.6,公司特此通知市场,截至2020年9月29日,公司资本包...

  • 返利折扣-19中,预计到2027年市场将达到 返利折扣-19中,预计到2027年市场将达到

    都柏林--(商业新闻)--"迷你数据中心-全球市场轨迹和分析"报告已经被添加到ResearchAndMarkets.com的提议。"迷你数据中心-全球市场轨迹和分析"推特在COVID-19危机中,迷你数据中心的全球...

  • 云购-2818亿美元的托管服务市场 云购-2818亿美元的托管服务市场

    都柏林——(商业新闻)--"托管服务-全球市场轨迹和分析"报告已添加到ResearchAndMarkets.com的提议。"托管服务-全球市场轨迹和分析"推特到2027年全球托管服务市场将达到2818亿美元在CO...

  • <strong>返利怎么用-2027年的35亿美元市场轨迹和分</strong> 返利怎么用-2027年的35亿美元市场轨迹和分

    都柏林——(商业新闻)--"飞灰-全球市场轨迹和分析"报告已经被添加到ResearchAndMarkets.com的提议。"飞灰-全球市场轨迹与分析"推特在COVID-19危机中,全球粉煤灰市场预计在2020年达到3...

  • 返利app是真的吗-19大流行期间和之后,医 返利app是真的吗-19大流行期间和之后,医

    都柏林——(商业新闻)--增加了"抗菌粉末涂料市场(按添加剂类型(银、锌、铜和其他)、终端应用行业(医疗保健、家电、暖通空调、食品设备、通用工业、交通、健身设备)和...